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CoverGirl hires its first-ever male model

Katy Perry and Covergirl's first male model James Charles in new ad campaign.

Instagram celebrity and YouTube star, model James Charles, is making history in the commercial cosmetic world.

The 17-year-old is now the new face of CoverGirl becoming the first male ambassador for that brand.

He will help promote the new So Lashy! By BlastPro Mascara for the company in a new advertising campaign alongside Katy Perry.