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Hillcrest Pride Block Party is a massive, free kick-off to San Diego Pride

Get ready San Diego, the Pride of Hillcrest Block Party is back, and this year it's a free event. The celebration is presented by San Diego County Credit Union (SDCCU), Miller/Coors and Effen Vodka. This is an inclusive event which adheres to this year's theme: “Free to be you.”

This is an important theme, not only to commemorate 50 years of activism, protest and change since Stonewall, but the Block Party will also be free thanks to generous donations made by the community over the past year. 

The Block Party will kick off San Diego Pride immediately following the Spirit of Stonewall Rally with a happy hour starting at 2 pm. People often take the day off or leave work early to have a cocktail or two, then grab a place at the Stonewall Rally to watch the awards show and listen to speeches made by dominant LGBT voices in the community. 

As always Hillcrest will come alive with heart-thumping music and pop culture celebrity guests including stars from RuPaul's Drag Race such as San Diego's own Chad Michaels, with Morgan McMichaels and Mayhem Miller also providing the entertainment. Two more special guests will be announced soon. 

And don't forget the many food trucks, laser light shows, and sexy go-go dancers. Add in the giant Ferris Wheel and a 65-foot Pride flag and the spirit of Pride is complete. Adults can enjoy a vodka cocktail bar and Miller-Coors beer garden.

The only way this massive event can take place free for attendees, is from donations made by the many people who understand the importance of community bonding, especially with LGBT youth who may not have a chance throughout the year to celebrate who they are. 

All attendees need to register HERE

Ticket options range from free to donation-based to VIP and meet-and-greet. They can be found HERE

Those under 21 will not be allowed in places where alcohol is sold. 


WHEN: Pride of Hillcrest Block Party 2019 is on Friday, July 12, from 2 pm until 11 pm  

WHERE: It will take place at Pride Plaza, under the Hillcrest Pride Flag: Normal Street, between University and Harvey Milk. Both southbound lane and northbound lanes of Normal Street will be closed to vehicular traffic.

DONATIONS: Tiers of contributions in order to keep the event free can be found HERE. You can also purchase VIP and meet-and-greet options.


The Hillcrest Business Association was established in 1921, making it the oldest business association in San Diego. The Hillcrest Business Improvement District was created in 1984. The HBA represents over 1,300 businesses acting as a liaison between the business community and the city, and encourages economic development for the Hillcrest area through events and promotions. The Business Association also employs private security patrols in the core of our neighborhood, maintains cleanliness on the streets and keeps the Hillcrest Sign shining bright.

San Diego Pride: Founded in 1974, San Diego LGBT Pride is a 501(c)3 nonprofit organization whose mission is as follows: Fostering pride, equality, and respect for all lesbian, gay, bisexual, and transgender communities locally, nationally, and globally.