The "Ditch Your Car" campaign will offer $584 of transportation credit.
Lyft is about to ask 50 people in San Diego get around without using their personal vehicles from October and early November.
Today the ridesharing company announced Ditch Your Car, a program offering $584 of transportation credit for San Diegans to give up their cars for 30 days from Monday, Oct. 8 to Tuesday, Nov. 6 in favor of getting around town with shared Lyft rides, MTS, Zipcar and Discover Bike San Diego.
Starting September 26th, San Diegans will be able to register HERE for the opportunity to receive credit toward using the above modes of transport.
Hao Meng, market manager for Lyft San Diego said she's excited to challenge San Diego to give up their normal vehicular habits for a month and use other options. “Lyft alone is not the overall solution to overcome transportation hurdles, but by partnering with MTS, Zipcar and Discover Bike San Diego, we are able to create a full menu of mobility options for San Diego residents.”
“It’s great that all transportation providers are on board to get people to try alternative modes,” adds Paul Jablonski, the chief executive officer of MTS. “The Ditch Your Car promotion, in conjunction with our Free Ride Day on October 2, gives people many ways to explore how to use other modes to travel across our region.”
Here’s how it works:
- Sign up here. 50 people will be randomly selected to participate.
- Once chosen for the challenge, participants will receive an email with the details of the program (including transportation instructions and credits!).
- Transportation credits include Lyft, MTS, Zipcar and Discover Bike San Diego to get around the city for one month.
- $300 Lyft Shared Credit
- MTS Premium Express monthly pass ($102 value)
- Zipcar membership and free activation, plus $100 drive credit ($132 value)
- Discover Bike San Diego one month membership ($50 value)
- The Challenge starts October 8 and ends November 6.
Since day one, Lyft has believed that cities should be built around people, not cars or parking lots. Using a mix of multimodal options, it’s possible to rework cities and ditch personal cars. Lyft is committed to being a part of the solution to reduce congestion, carbon footprint and the pain points of personal car ownership in San Diego.