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Hallmark offers card for transitioning folks

For over 100 years Hallmark has given voice to people who may not know what to say.
Photo credit:
Renata Sancken - Twitter

For over a century Hallmark Cards have said the things that we cannot, and now they have added a new line which congratulate transgender men and women on their transitions.

Renata Sancken found the congratulatory greeting cards and posted them to Twitter according to Pink News.

“I’ve never seen Hallmark cards for gender transitioning before!” Sancken wrote in a post. “Capitalism triumphs over hate??”

The photo went viral and soon people wanted to know where they could purchase the cards themselves.

The cards are filed under the heading “Transgender/Transitioning” on shelves and one card reads: “You’re becoming who you’ve always been.”

Once you open it up, the inside asks, “How wonderful is that?”

The card company told Pink News in a statement:

“Hallmark makes cards for all kinds of relationships and situations, including many that might be defined as “non-traditional” – for example, heterosexual couples who are not married, those in mixed-race or interfaith relationships and blended families – so people in each of these situations can find cards that meet their needs.

“It is our goal to be inclusive rather than exclusive so that our products appeal to the widest range of people who wish to communicate and connect with one another.

“Not every card Hallmark offers will be right for every relationship, but we want every consumer to find one that is right.”

In 2008, seven years before the Supreme Court decision on marriage equality, the company had once again been forward-thinking and introduced same-sex wedding cards to their stock.