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Mister debuts new era in gay-dating apps | VIDEO

NEW YORK - Mister, the mobile app and online community for gay and bisexual men, today announced the re-launch of its mobile app designed to change the way gay men interact with each other on their smartphones.

Originally launched in December 2012 and now with more than 1 million users, Mister has added new features, including one called Mr. Right, that will help men find the right connections more quickly and efficiently so that they can spend less time searching through profiles and more time actually meeting one another and enjoying their lives.

In tandem with the app launch, the company kicked off the community-focused "I Am MISTER" movement (#iamMISTER), which encourages men to be themselves, use their app with pride, and work to build stronger, better and more respectful relationships.

Gay men are some of the most active smartphone users, spending as much as 1.5 hours a day on gay "meet-up" apps. Unfortunately, a lot of that logged-in time is wasted time because only a small fraction of interactions turn into real meetings and even fewer into future connections. With today's launch, Mister officials say they are hoping to change that.

"Mister is a truly different experience for anyone who is sick of perusing endless photos of faceless bare chests or judgmental profiles," said Carl Sandler, founder and CEO of Mister.

"With the new Mister, we're encouraging users to show their faces, and we're also providing them with new features to help facilitate real conversations. We want to make finding what you're looking for a lot easier so that you can actually meet new people."

One fresh feature that promises to deliver better connections to users is the technologically advanced Mr. Right, which provides users new introductions daily based on the types of men they normally interact with. If a user, for instance, often talks to tall men in their early 30s, Mr. Right will show that user other men nearby with similar traits. Mr. Right works in the background as a personal wingman, always on the lookout for new, compatible men.

Mister aims to do more than just get men together for fun and dating. The "I Am MISTER" movement asks users to behave differently in their interactions both on the app and offline and to be proud to be Mister men. They're encouraged to show their faces, be authentic, and opt in to the Mister Code, an agreement urging users to treat one another with respect and honesty.

"Gay relationships have evolved, yet gay men are often still ashamed of using gay dating or hookup apps," said Serge Gojkovich, marketing specialist for Mister.

"Some apps bill themselves as being better or catering to a certain niche within the gay market, but Mister wants to move beyond that. Mister encourages users to follow the Mister Code, to be themselves, and to not be embarrassed about using an app to meet other gay men."

Mister is available for iOS and Android and on the Web. To download the app or to learn more, please visit MisterApp.com.

MISTER will be celebrating its re-launch with parties allowing users to meet other users in the following cities:

1. Washington, D.C.: JR's July 18
2. West Hollywood: Revolver July 19
3. New York: Boxers (Chelsea) July 19
4. New York: Boxers (Hell's Kitchen) July 20
5. Boston: Guilt July 26
6. Dallas: Victory Park July 26
7. Fort Lauderdale: Village Pub July 28