SAN DIEGO -- Buying a new car can be a daunting experience. Aggressive salespeople, mountains of financial paperwork and finding the perfect car can make the experience less than pleasurable.
For members of the LGBT community, it can be even more difficult, as consumers might have unique financial situations with their partners, or have to worry about whether or not the staff will be understanding of their relationship or their needs. Not to mention the sheer amount of time it takes to visit car dealerships in search of the perfect new vehicle.
Kearny Mesa Hyundai/Subaru is different. The dealership has a specialized staff on hand who are understanding of the LGBT community's need, and also encourage Internet car shopping, which has become more and more common in today's e-commerce world.
Alonzo Blowe, the Internet Sales Manager at Kearny Mesa Hyundai/Subaru, shares information about the dealership, his experience and why those in the market for a new vehicle should call or e-mail him first.
Tell us in a few sentences what services you provide or what you do.
I assist customers with Hyundai and Subaru purchases. The Internet has become the prime choice for automotive purchases because it allows customers the opportunity to sit at home and shop. They feel less pressure and once they find a deal that suits their needs they set an appointment to come in to the dealership and finalize the transaction.
What is your background in this field?
I have been in the automotive industry for 10 years now and have been selling at Kearny Mesa Hyundai/Subaru for six years. I am also certified in both the Hyundai and Subaru product line.
What led you to this line of work?
Many years ago, I worked in the construction field. We were building an automobile dealership. I was noticed on a job site and the owners offered me an opportunity to try the car business. I never looked back.
Why sets you apart from your competitors?
I think the major thing that sets me apart from some of my competitors is the fact that I can relate to the community. As a gay man, I understand the decision-making process between partners and what it takes to assist them in their buying process without the unnecessary pressure to do something today.
I also understand that not everyone shops exactly the same way. Subaru customers tend to shop a little longer before making a purchase, and I am eager to provide the necessary information for a well-informed decision.
What is unique about your business?
Internet car shopping is the wave of the future in that customers realize that they have options. They can sit home and email multiple dealerships to find exactly what they are looking for. We are unique in that requests for information are immediately answered without all of the “game playing” that is normally associated with shopping. Questions are answered directly and to the point to make sure that the customer has all of the information that is required to decide on the vehicle that best suits their needs.
If someone is deciding on a service that you provide, why should they choose your business?
Customers have choices in who they can purchase from. I understand this. My plan is to set myself apart by ensuring that all of their expectations are met and that they find the vehicle which best suits their needs without the “typical” salesman banter back and forth. Upfront pricing before they arrive at the dealership will ensure they will have the best price the first time.
Anything else you’d like to say about yourself or your business?
I am grateful to have the opportunity to assist members of our community if they are indeed interested in a Hyundai or a Subaru and I will work hard to make sure that they always feel comfortable and welcomed at our dealerships.
Kearny Mesa Hyundai/Subaru, which has been in business for seven years, is located at 4797 Convoy St. in San Diego.
Hours of operation are 8:30 am to 9 pm Monday-Friday; 9 am to 8 pm Saturday; and 10 am to 7 pm Sunday.