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Cultural area along Melrose Avenue christened "West Hollywood Design District"

WEST HOLLYWOOD, Calif. -- The Avenues: Art, Fashion & Design District in West Hollywood announces its new name: West Hollywood Design District.

Geographically distinct, the new name better reflects the district location and design-forward experience to national and international visitors. The change is effective immediately.

West Hollywood Design District board chair Darren Gold said of the change:

“Design is the intersection for shelter, fashion, food, art and beauty and we have the most interesting mix of those industries right here in West Hollywood. The new name conveys where we are and what we are about in a clear and concise way. Our mission is to heighten West Hollywood Design District’s prominence and elevate the consumer experience both online and in person.”

The new West Hollywood Design District name is accompanied by a revised logo and website domain. The name change will roll out key branding updates including social media identities and a site redesign launching this fall.

"This new name change will solidify that West Hollywood Design District is a global destination for all that is stylish, design-centric, and trendsetting," West Hollywood Mayor Abbe Land said. "WHDD presents visitors with an eclectic and original selection of businesses that make it a true gem in the City of West Hollywood, and we are confident that this new change will enrich the City's marketing efforts and further enhance the allure of the City."

West Hollywood Design District is a trend-setting cultural destination for high-caliber design, art, fashion, dining, beauty and more. More than 200 global visionaries and creative leaders have chosen the walkable radius of Melrose Avenue, Beverly Boulevard and Robertson Boulevard as their West Coast home. Many Hollywood celebrities and VIPs are known to shop, film and play in the district.

West Hollywood Design District, officially organized in 1996, has been a premier Los Angeles shopping institution for discerning taste and uninhibited creativity since the 1950s. Today WHDD is an extraordinary mix of district pioneers, Phyllis Morris to Jules Seltzer, with the new guard, Rag & Bone to Christian Louboutin Men’s, together championing progressive style and timeless sophistication.

A full directory of businesses that make up the district can be found HERE.