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GSDBA loves to network – but not with “That Guy” | VIDEO PREMIERE

SAN DIEGO – A lighthearted dance video that pokes a little fun at the art of conducting a successful business mixer will be the star of the show at the GSDBA’s annual Pride Mixer this week.

“That Guy,” the new video, will have its premiere at the Pride Mixer on Thursday, July 18, at Wang’s North Park. The VIP gathering will begin at 5:30 pm, followed by the regular mixer from 6 to 8 pm. RSVP HERE.

French Kiss Collective will provide the music at the networking event by GSDBA, aka Greater San Diego Business Association.

Matt Harding, Association Representative for the GSDBA, is the executive producer of “That Guy” and known around town as “that guy” with the colorful bow tie.

For days now, Harding has been teasing San Diego Gay & Lesbian News about the video with hints like this:

“It’s fun and cool, all dancing and music – think a GAP ad from a few years back. Basic premise is a GSDBA mixer and great networking, with one overzealous guy making a spectacle of himself – even a strippers pole and a little skin.”

And then there was this:

“There’s good networking and bad, and this is a humorous look at That Guy we’ve all met. You won’t meet him at any of our events, but you will enjoy a friendly crowd and getting to know GSDBA, a part of San Diego’s community since 1979. We’d love to meet you, so check our events and this year’s Pride Mixer at www.GSDBA.org!”

Finally, SDGLN got a private invitation to view the music video, and it lives up to Harding’s billing. Below, you can view the video, which features dancers from the PGK Project and the choreography of Peter G. Kalivas.

In an exclusive interview with SDGLN, Harding talks about the genesis of the music video, what the GSDBA hopes to accomplish with it, and who belongs to one of the largest LGBT chambers of commerce in the U.S.

SDGLN: What is the inspiration behind this video?

MATT: The inspiration was how often I'm told, that GSDBA mixers are fun and friendly and there are fewer what I call "Card Pushers." I thought it would be fun to illustrate that genuine approach alongside a parody of "That Guy" we've all met at mixers.

SDGLN: How did PGK Project get involved?

MATT: I was looking for some help with staging some basic moves for a more scripted version of this. Our Producer Kevin Lare had suggested I consider removing dialogue, and when we met with Peter he offered to take it to that next level by choreographing it to achieve that, and make this into a very cool piece.

SDGLN: Where did you shoot the video, and how long did it take to complete?

MATT: This was shot mainly at GSDBA member The Air Conditioned Lounge, thanks to owner Gary John. We shot for 5 hours on a Sunday there. The office scene was done at GSDBA member Tony Azar's new Metropolitan Group office.

SDGLN: What do you hope to achieve from this video?

MATT: Networking can seem like such a drag for a lot of people, I'd like to give everyone a chance to laugh a bit at the sometimes awkward situations we come across, and also acknowledge that our events are a lot more fun - hopefully someplace anyone would like to come to. I'd also love for GSDBA & San Diego's LGBTA business community to get in front of a wider audience.

SDGLN: How are you marketing this, and to what audience?

MATT: We are sharing this with our members and strategic partners, and through social media. I hope any professional or business owner who networks for their job, and likes a laugh, will see it. We've included an invitation for those who enjoy it to come for free as a first time guest, to a GSDBA event.

SDGLN: What is the current membership of GSDBA, and roughly what is the breakdown between the LGBT membership and the allies?

MATT: We are around 850 members strong, and our straight allies have traditionally been about 25% of our membership.

That Guy from Kevin Lare on Vimeo.

The credits

"That Guy"

Kevin Lare – kevinlare.com - Production/Post-production

Peter G. Kalivas – thepgkproject.org/ – Choreographer

Matt Harding – gsdba.org – Executive Producer

The PKG Project – Dancers

Heather Dale Wentworth (Female Lead)
David Wornovitzky (Male Lead)
Justin L. Viernes
Megan R. Jenkins
Nguyen Bui
Katie Chilton
Desiree Cuizon
Ciani Palencia

Gary John – The Air Conditioned Lounge - Locale

Laura Sullivan – The Deli Llama – Craft Services

Tony Azar – Metropolitan Law Group - locale

Ray Thomas – Makeup Artist/Stylist – Hair & Make-up

Victor Ventura – Assistant to Exec. Producer


Danielle Barger – Barger Law Group
Ian Morton – UCSD HIV/AIDS
Rocio Perez – The Definitive Edge
Kevin Hannahoe – Love2Live Care Services
Jen Marcks – MEDI-CAL Advisor Group
Victor Ventura – Desiremachine Tile works

Music: "Airport Lounge" by Kevin MacLeod and "Big Band Swing" by Brownhousemedia

Ken Williams is Editor in Chief of SDGLN. He can be reached at ken@sdgln.com, @KenSanDiego on Twitter, or by calling toll-free to (877) 727-5446, ext. 713.