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'Latinx' can be 'counterproductive' among Hispanic voters, poll finds

'Latinx' can be 'counterproductive' among Hispanic voters, poll finds

A new poll of Hispanic voters finds the term “Latinx” does not resonate among them and 40 percent say use of the word bothers or offends them.

The poll was conducted in mid-November by Bendixen & Amandi International, a Democratic firm focusing on Latino outreach. It found that 30 percent of Hispanic voters — 24 percent of Democrats and 43 percent of Republicans — are less likely to support a politician or political organization using the word.

“The numbers strongly suggest that the use of this term may actually be counterproductive, as opposed to productive, because only 2 percent of Hispanic voters nationally embrace the term,” said Fernand Amandi, the firm's principal, who's worked on a number of national and presidential campaigns.

The term Latinx was created as a gender-neutral alternative to Latino or Latina. It has gained some traction during the past several years among politicians, academics and corporations and is more common among younger and progressive Latinos, but it's not used widely in the community, according to Pew Research.

Read the full story on NBC News here.