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XMarket vegan grocery store opens in Hillcrest

XMarket vegan grocery store opens in Hillcrest

PlantX – the plant-based e-commerce platform – has opened its first brick-and-mortar store in the US. Named XMarket, the vegan grocery store is based in Hillcrest, San Diego, and was born from the recent partnership between Chef Matthew Kenney and PlantX. 

The 4,500 square foot XMarket location includes a plant-based retail store, a state-of-the-art café and sandwich shop, and a plant-based education center. The retail store showcases a wide variety of plant-based items and aims to increase public engagement by offering an interactive shopping experience.

Founded by vegan entrepreneur Sean Dollinger, the Canadian plant-based e-commerce platform PlantX appointed Matthew Kenney as its Chief Culinary Officer this year, with the deal including a five-year partnership with the vegan chef’s global plant-based lifestyle brand, which prepares all the food in the XMarket café section. 

Read the full story on Vegconomist.