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Lyft launches new e-scooters in San Diego

Lyft launches new e-scooters in San Diego
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On Monday ridesharing service Lyft announced they have launched a new edition of their own brand of scooters in San Diego. Lyft  joined the market back in December 2018 with many other companies such as Bird or Lime. 

This Lyft edition boasts wider scooter bases, thicker tires, and a more powerful battery.

Market Manager for Lyft Bikes & Scooters in San Diego Kyle Zuvella says the devices are easily identifiable and separate from the rest of the pack. 

“The new Lyft scooters take the rider experience to the next level," said Zuvella. "For the first time, Lyft scooters will also feature our iconic pink wheels, making it undeniably clear that scooters are central to Lyft’s vision for a future where cities are built around people, not private cars.” 

Lyft will also offer affordable rates to those on a limited income with a Community Pass. Eligible residents can sign up to pay only $5 per month for unlimited, free 30-minute rides within our service area.

San Diego scooter services have become a part of the landscape whether they are being ridden or not. The vehicles have come under scrutiny by residents as being unsafe and nuisances. 

Riders are sometimes careless about where they leave the machines; blocking sidewalks or driveways or just abandoning them altogether on the roadside. 

The problem inspired John Heinkel, 55, and Dan Borelli, 43, to start a controversial scooter collection service called ScootScoop which will impound the devices until the respective companies pay to have them returned.

This past July San Diego began new rules regarding scooter usage including geofencing technology "no-ride zones" at the Embarcadero and hefty fines.