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"Creepy" Diet Coke napkins on Delta flights removed

Invasive gimmick gets puled from Delta flights.
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In this digital age of app-based dating, the need for invading a stranger's space with handwritten love notes might seem creepy. 

That's at least what people were saying about beverage napkins supplied by Coke on Delta Airlines. The airline has since removed the serviettes from rotation. 

The napkins were handed out with drinks and suggested that you throw caution to the wind and tell your "plane crush" exactly how you feel.

They read: "Because you're on a plane with interesting people and hey … you never know" with the reverse side printed with a space to write down your name and phone number. And in small print, “Be a little old school. Write down your number and give it to your plane crush. You never know …” 

Social media took issue with the invasive gimmick, several people posting pictures of them online with harsh commentary. 

"These napkins are creepy AF," one passenger wrote on Twitter under the handle Ducksauz. "Pretty sure no one appreciated unsolicited phone numbers in the ‘good old days’ and they sure as heck don’t want the number of someone who has been gawking at them on a plane for hours today. Not a good look."

In a statement, Delta says they were already pulling the paper products from service even before the criticism.

“We rotate Coke products regularly as part of our brand partnership, but missed the mark with this one," Delta Air Lines said in the statement to USA TODAY. "We are sorry for that and began removing the napkins from our aircraft in January.”

Coca Cola also realized that the marketing ploy was perceived in bad taste. 

"We sincerely apologize to anyone we may have offended. We worked with our partners at Delta to begin removing the napkins last month and are replacing them with other designs."