She won something that will keep on giving.
One lucky person who shopped locally for the holidays received some extra cheer in the form of a grand prize after she entered the annual Shop Hillcrest for the Holidays.
Every year shoppers take advantage of Hillcrest's unique shops and restaurants and while doing so enter to win a shopping spree.
This year, Kali Fredrick was among the many people who forewent malls and big-box retailers to spend her money locally, and to her surprise, it paid off big.
Kali took home more than $2,500 in Hillcrest gift cards, services, and specialty gifts.
She says she ate a delicious meal at Crest Café and then made her way to Artist & Craftsman Supply.
These businesses were just two of the over 30 participating locations which gave their customers the opportunity to enter to win.
The Hillcrest Business Association’s presented Kali with the basket of goodies and they say even though it's January, they are already looking forward to this year's campaign.