The ingredient they want to use does not produce a high.
People may be enjoying Coke a little bit more if the corporation is serious about its recent claim they are considering contributing to the cannabis-infused soft drink industry.
Kent Landers, a spokesman for the beverage giant told Bloomberg they are watching the growth of the non-psychoactive cannabidiol (CBD) as an ingredient "in functional wellness beverages around the world." He said the space is evolving quickly, "No decisions have been made at this time.”
The ingredient CBD doesn't intoxicate the user, and has even been approved by the Food and Drug Administration to treat certain types of epilepsy.
Coke has been in talks with the Canadian company Aurora Cannabis which has also shown interest in making CBD-infused beverages. Neither would comment on a possible deal.
“There is so much happening in this area right now and we think it has incredible potential,” said Heather MacGregor an Aurora spokesperson “Stories like this are further validation of the massive global potential of the cannabis industry.”
Heineken-owned Lagunitas has a drink that uses the high-inducing THC as an ingredient.
Coke and longtime rival Pepsico have been trying to add new beverages to their brands because more and more people are ditching the sugary drinks for healthier options.