Ironically the trendiness of the food was a factor in its closure.
You may have noticed that the Poké Go restaurant is no longer open in Hillcrest. The spot located at 3614 Fifth Ave which served hungry locals raw fish entrees since 2015, closed on August 31.
That location was the first of the franchise which still has open locations in La Jolla and Rancho Bernardo.
Chief Financial Officer, Duke Won told San Diego Gay and Lesbian News that Poké Go was the first specialty restaurant of its kind in San Diego.
Poké is a raw fish salad that has become a trendy menu item since it made its way to the mainland.
Won says that its popularity is one of the reasons the Hillcrest restaurant closed. "We could not stay open due to declining sales, higher fish cost and saturation of poké concepts," he said.
Poké, which originated in Hawaii, translates into "cubes" or "slices" and is traditionally made with fresh ahi tuna sprinkled with a variety of seasonings.