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Rita's in Mission Hills is closed for good

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Google Street View

Rita’s Italian ice shop at 768 W Washington Street in Mission Hills has closed and there are no plans to re-open it. 

A spokesperson for Rita’s confirmed with SDGLN that it has been shuttered for good, but gave no explanation to why.

Several people who live in the area took to the Nextdoor app and gave their speculations, one saying that the business kept strange hours and had a lack of customers.

The franchise opened in May 2015, but a national shortage of eggs just two months later meant that their signature custard desserts were not available. They replaced that item with soft serve ice cream. 

Rita’s served flavored Italian Ice, gelato, and their famous custard. Also on the menu were frozen ices and their smoothie brand called "mistos," 

According to their website, there are a few remaining Rita's in San Diego; in Scripps Ranch, Del Cerro, Rancho Penasquitos and Santee.