The company says San Diego didn't adopt the service enough for the service to continue.
As of December 31, 2016, carsharing service "car2go" will no longer be operating in San Diego.
Since 2011, the mini blue-and-white Smart cars have been available to rent on-the-go throughout the San Diego area.
Car2go claims to be the first-ever carsharing service, but in a letter sent out to members they say San Diego hasn’t adopted the concept as much as they had hoped and therefore must end operations.
Lifetime members will still be able to use the fleet in San Diego until Dec. 31. But beyond that will only have access to them in other participating North American cities.
Also announced today was The Spanish Landing area on North Harbor Drive is no longer a designated parking area for car2go and users may no longer park there.
Cities where the service will continue to operate are: New York City, Portland, Columbus, Seattle, Twin Cities, Denver, Austin, and Washington.
Pricing for the Smart cars ranges from $0.41 a minute to $84.99 a day.