The century old hotel chain places an ad in Travel and Leisure Magazine to the dismay of American Family Association.
The popular hotel chain Hilton is the latest business to advertise their services to the LGBT community, and once again the American Family Association has voiced protest over their decision.
The nearly century old hospitality chain recently placed a one-page ad inside Travel + Leisure Magazine depicting two male hotel guests waking up in bed together with the caption “Quit Clicking Around.”
The AFA quickly responded to the advertisement with an online petition, and the following statement :
"Travel and Leisure isn’t a gay-specific magazine sent directly to homosexual’s homes.
It’s a widely distributed mainstream publication that can be found in many public places such as doctors’ or auto repair waiting rooms.
If Hilton had advertised two men playing tennis, cards, or having lunch, that would have been reasonable.
However, Hilton chose to make a cultural and social statement by purposely marketing the promotion of homosexuality to a large segment of the population who finds the idea of two men sleeping together unnatural and offensive."
Over 46,000 people have signed the petition to urge the hotel giant to “market responsibly by advertising in a more family friendly manner when marketing through mainstream media.”
The Huffington Post reports that Hilton has stood by their ad, and that they are “proud to depict and reflect our guest diversity in our advertising.”