(619) 505-7777

Target will not back down

Target stores will not cave to bathroom policy opponents.
Photo credit:

Target CEO Brian Cornell wants people to know that his company will not change its trans-inclusive bathroom policies despite some negative feedback.

Cornell was a guest on CNBC’s Squawk Box Wednesday and he addressed the issue with host Kelly Evans.

“We took a stance, and were going to continue to embrace our belief of diversity and inclusion and just how important that is to our company,” said Cornell.

The American Family Association (AFA) created a boycott of the chain in April asserting that a man can simply say he "feels like a woman today" and use the ladies’ room. That petition now has over 1 million signatures.

But Cornell is not intimated by the AFA and says that even as far back as the 60’s, Target has welcomed those who face discrimination, using African American models in their ads when other companies refused to do so.

“We’ve had a long history of embracing diversity and inclusion,” he told Evans.

He continued to say that many of his stores already have a private family restroom, and those that don’t will soon have one installed.

The controversy over restrooms became a hot button issue when a few southern states began to construct “bathroom bills,” which prohibit transgender individuals from using the restroom of which they feel most comfortable.

Last week the Department of Justice sent a letter to North Carolina Governor Pat McCrory stating that his state's HB 2 law is a violation of civil rights.

McCrory, refusing to repeal the law, has decided instead to sue the government.