NEW YORK – Macklemore and Ryan Lewis won the award for Best Video With A Social Message on Sunday night at MTV’s Video Music Awards (VMA) for their runaway hit video, “Same Love.”
The video, which supports same-gender marriage, has been embraced by the LGBT community and the song has become an anthem for gay weddings.
Macklemore has said that he wrote the song to support the Washington referendum to legalize same-gender marriage, which voters later approved. He has also said in 2012, when the single was first released, that it was a message to the hip-hop community and their attitude toward homosexuality. "Misogyny and homophobia are the two acceptable means of oppression in hip hop culture. It's 2012. There needs to be some accountability,” he said. “I think that as a society we're evolving and I think that hip hop has always been a representation of what's going on in the world right now."
The MTV audience showed its love for the Seattle rappers during a performance of the song about same-gender marriage as well as when the video award was announced.
“… Out of every single song I have ever written, to me this is the most important record out of all of them,” Macklemore told the cheering audience during the acceptance speech as Ryan Lewis and Mary Lambert stood next to him. “And to watch this song in the last year spread across the world is a testament to what is happening right now in America on the forefront of equality. Gay rights are human rights, there is no separation.”
In the audience, Lady Gaga was seen fist-pumping Macklemore’s speech. She was a previous winner of this award for her “Born This Way” video.
Later, Macklemore told the media more about his feelings on the song, “Same Love.”
"We consider 'Same Love' to be one of the most important songs we've ever released. And its music video has been a vital piece of connecting the listener with the song and its message. First and foremost, we love that 'Same Love,' and its video, has served as a means of creating dialogue about human rights, equality and gay marriage — issues that we think are extremely important."
The “Same Love” video bested Beyonce’s “I Was Here,” Kelly Clarkson’s “People Like Us,” Miguel’s “Candles In The Sun” and Snoop Lion/Drake/Cori B’s “No Guns Allowed.”
Earlier in the awards ceremony, Macklemore and Ryan Lewis won Best Hip Hop Video for “Can’t Hold Us.”