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Plans for West Hollywood "entertainment shuttle" move forward

WEST HOLLYWOOD, Calif. - The West Hollywood City Council furthered plans Monday for a weekend entertainment shuttle on Santa Monica Boulevard.

Council members voted 4-0, with Mayor Pro Tempore John D'Amico abstaining, to pay Symblaze Inc. $17,000 to brand and market the pilot program.

The council also opened the bidding process for shuttle service providers with the goal of starting the program in July, according to a city staff report.

Staff didn't specify what type of vehicle the shuttles will be because "in some very preliminary conversations that we've had with companies that do provide this type of service, they have expressed a little concern that the shuttle would be a program for only two nights out of the seven and are ... wary of making commitments of their fleet in those regards without paying a higher premium," said Jeffrey Huffer, the city's economic development manger.

Read the full story in West Hollywood Patch HERE