SAN DIEGO -- The North Park Toyland Parade has a new host organization, which plans to expand the event in an effort to make it more business- and neighborhood-friendly. The Toyland Parade is an annual event held each December to provide the community with a family-friendly holiday event.
Victoria House Corp., a North Park non-profit, is now the fiscal and administrative coordinator of the parade. “We’re going to make the parade route longer, solicit more people to participate and have more entries,” said Li’Ma’A.A.J., director of ethics and compliance for Victoria House.
Debra Fuentes, Victoria House director of marketing, added, “We want to keep the integrity of the original parade while making it our own.”
Fuentes said Victoria House plans to add a festival immediately following the parade with the intent of “having people stay after and enjoy North Park.”
Read the full story in San Diego Uptown News, a SDGLN media partner, HERE.