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SDGLN exclusive: Guess who bought the old Hillcrest sign?

SAN DIEGO – The 1984 Hillcrest sign has been sold at auction, and it will remain in the gayborhood.

Brett Serwalt, the owner of Obelisk Shoppe, has the winning bid of $5,200 out of 19 total offers. Other known bidders included Rich’s San Diego and a joint application between Winn’s Barbershop and Urban Mo’s Bar and Grill.

Donated by Hillcrest Business Association, the 1984 Hillcrest sign was replaced with an energy-efficient LED Hillcrest sign in August 2011.

Bidding was conducted from Jan. 30 through Feb. 1. Sale of the historical sign included stipulations that the sign must be displayed in Hillcrest and that the winning bidder would have to arrange for its transportation from storage to its new location.

Serwalt plans to put this old sign in Obelisk Shoppe when it is rebuilt from a devastating fire on July 6, 20011. Reconstruction on the historical multi-use building that houses Obelisk is currently underway, and Serwalt has said that he hopes to reopen the shop in time for the San Diego Gay Pride Parade and Festival in July.

Tonight on Facebook, Serwalt wrote: “Yeahh!!! I’m the winning bidder on the old HILLCREST sign! It’s gonna look amazing in the new Obelisk Shoppe. Very excited! :-)”