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Gus Kenworthy's new commercial is showered in pride

The Olympian appears in the shower for shampoo ad.
Photo credit:
Gus Kenworthy - YouTube

Gus Kenworthy may be heading to the Winter Olympics to use his freestyle skiing talents, but first, the silver medalist has got to lather up.

That is, for his new Head & Shoulders Shampoo ad recently debuted and in it the muscular athlete steps into the shower to cleanse his scalp with the anti-dandruff shampoo.

But the ad is also a display of pride for the 26-year-old out athlete. In it, he talks about bearing the weight of LGBT community and the United States. 

“My shoulders carry more than my country’s pride,” Kenworthy says in the new 30-second TV spot which started running a few days ago. “They carry my community’s pride, my family’s pride and pride in myself. Because shoulders were made for greatness…. not dandruff.”