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Mattel joins modern times with new gender-neutral dolls for kids

Mattel removes gender norms in updated doll line.
Photo credit:
Mattel

Deciding whether to get that special someone in your life a male or female fashion doll just got a little bit easier as Mattel has released a toy line of gender-neutral dolls.

Called Creatable World the dolls come with a bundle of quality made clothing and accessories but minus the anatomical prompts. That means there are no bumps or body parts that identify the doll's gender, kids can create their own experience without the cues. 

The toy company has relied on their signature brands Barbie and Ken for 60 years, but they promise these new toys will make kids feel more inclusive.

“In our world, dolls are as limitless as the kids who play with them,” reads a release from Mattel, adding that they are, “designed to keep labels out and invite everyone in—giving kids the freedom to create their own customizable characters again and again.”

The inclusivity goes beyond the absence of physical prompts, the kits include different sized and textured wigs with a selection of skin tones. 

Their bodies resemble that of their market audience, void of broad shoulders or hips. Clothes range from stylish leather pants and jackets to skirts and tanks. 

"Creatable World gives kids a blank canvas to create their own characters," reads the website description. "Switch long hair for short hair—add a skirt, pants or both. It’s up to you! Mix and match, swap or share."

The kits are currently priced at $29.99 and are available through  Target, Walmart or Amazon.