Owner and creator James Markham is no stranger to food innovations through hospitality.
The success of James Markham’s cafe-style eatery "Rolled Up" on Fourth Avenue has prompted him to expand to another location in The Hub just up the street from the flagship store.
This new space according to the San Diego Eater is 1,600 square feet and has seating for 55 with an outside patio.
This new location is next door to another new restaurant, Whistling Duck Tavern.
Rolled Up is the brainchild of Markham who is an innovator in the field of cuisine. He told San Diego Gay and Lesbian News last year that his ideas are more than just what goes on the plate.
“It’s about carefully crafting the elements in the food, the design and cultivating a culture,” he said. “That’s what we did at Rolled Up to make it a very cool place.”
Rolled Up is a fusion that blends the art of sushi into burrito-sized rolls.
Menu items include:
Japanese Moooooo, filled with sake carne asada, roasted red peppers, corn salsa, and ginger Thai guacamole served with blue corn chips.
Or the Crunchy Little Guy made with Shrimp Tempura, crab, seasoned cabbage, Persian Cucumber, and Ginger Thai guacamole.
The new location is scheduled to open in July and will operate between 11 am and 10 pm Monday through Friday and 11 am to midnight on Saturday and Sunday.
“This is a great move for Rolled Up into a synergistic retail space with parking in the heart of Hillcrest,” said Mike Spilky of Location Matters.