The blog has been active for 14 years, and the Editor questions why owners want it to go dark.
After 14 years of reporting on entertainment, celebrities and pop culture, the popular blog AfterEllen will semi-shutter its URL this Friday says Editor-in Chief Trish Bendix in an announcement on Tumblr.
She writes that Evolve Media purchased the site from Viacom two years ago, and said they would give the info site two years to become profitable, but ultimately AfterEllen couldn’t stand up against the popularity of “moms” and “family" blogs.
Bendix writes. “And, yes, ‘they’ are mainly white heterosexual men, which is important to note because not only is this the story for us, but for a lot of other properties—large-scale media outlets, lesbian bars out-priced by neighborhoods they helped establish, housing in queer meccas like Portland that is being turned into condos and AirBNBs.”
She then continues to say in the post that history is being made in the lesbian community, and questions why the company wants the site to go dark.
“At the very same time, queer women and culture is being celebrated on the Emmys, in the legalization of both mothers being included on their newborn’s birth certificate, and our namesake, Ellen DeGeneres, being one of the most well-known, well-liked and undeniably profitable television and lifestyle personalities of our generation,” Bendix continued. “Somewhere, there’s a disconnect. AfterEllen is just one of the homes lesbian, bisexual and queer women will have lost in the last decade. It was a refuge, a community, a virtual church for so many. I’m not sure that some people outside of us can really ever understand that.”
She ends by thanking the readership for their faithful and sometimes forgiving loyalty.
The site won't go completely dark Bendix says. The archives will remain browse-able and freelance writers will occasionally post content.