NEW YORK – Music Choice said today that it will celebrate Gay Pride Month this June in support of LGBT equality.
A special category titled “Celebrate Equality” will appear on MC On Demand from June 4 through July 1 and feature videos from artists who promote self-confidence and inner pride including Lady Gaga, Bruno Mars, P!nk, Katy Perry and more.
Also in the category will be Music Choice’s latest new original program titled The FWord, which will feature Adam Lambert (see video below). The show will appear June 11 in the folder.
To help educate and inspire tens of millions of Music Choice viewers, a 45-second Public Service Announcement (PSA) from Cyndi Lauper’s True Colors Fund will appear directly following videos in the category.
The PSA’s are part of its Give A Damn Campaign and feature Elton John, Ricky Martin, Kim Kardashian, Jason Mraz, Sharon and Kelly Osbourne, and many more. Music Choice will also air the PSA on its website and promote LGBT awareness on its social media outlets including Facebook, Twitter, and Tumblr.
"We are proud to be a part of Music Choice's strong commitment to equality for all through the use of our Give a Damn Campaign PSAs," said Gregory Lewis, executive director of the True Colors Fund. "In order for the gay, lesbian, bisexual and transgender community to achieve full equality everyone, especially straight people, has to get informed and get involved. We look forward to continuing to spread our message through this important initiative."
The True Colors Fund works to inspire and engage everyone, especially the straight community, to get involved in the advancement of gay, lesbian, bisexual and transgender equality. As an advocate for more than 25 years, Cyndi has worked to bring her straight peers on board in support of equality. As she says, “If one of us is not equal, none of us are.” For more information on the charity, log on HERE.
MC On Demand is the No. 1 On Demand Network with 1.3 billion annual views. It is currently available in 51 million households. MC’s exclusive originals get music fans acquainted with the artists they love — and help them discover new favorites. Popular music shows include Live Undefined, Cosigned, Decoded, and FWord, which is set to launch June 11, 2012 and will feature Adam Lambert.
About Music Choice
Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. MC programs dozens of uninterrupted music channels; produces MC Originals that feature today’s hottest established and emerging artists; and offers thousands of music videos. MC is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications and Time Warner Cable. www.MusicChoice.com | Twitter: @MusicChoice | Facebook.