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VIDEO: Behind the scenes at Betty White photo shoot with Mike Ruiz

LOS ANGELES -- The Lifeline Program is releasing behind-the-scenes video footage on YouTube of the company’s recent photo shoot with entertainment icon Betty White.

Photos as captured by the eye of celebrity photographer Mike Ruiz will soon be seen in Lifeline print and electronic advertising as well as online promotions. White posed with one of her favorite four-legged friends, a golden retriever named Cooper along with a number of fun and interesting props including a putting green, a floating bubble chair and a faux lawn mower.

Lifeline will feature the images in upcoming educational campaigns about the company’s life insurance settlements, which enable seniors and baby boomers to sell unneeded or unwanted insurance policies for immediate cash. With increasing frequency, life insurance settlements are being used as a means to help fund retirement.

“Betty White continues to be a powerful advocate for our brand as we help seniors supplement their retirement income and live the remainder of their lives financially care-free,” said Wm. Scott Page, president and CEO of Lifeline.

Lifeline’s work with Betty White has garnered substantial attention for the company and life settlements. The “I’m Still Hot” music video was released last fall and quickly went viral, eventually securing more than 1.2 million views on YouTube. The video has since been awarded a Silver Telly and a Communicator Award for Excellence.

White has helped re-brand life settlements as a mainstream financial option for seniors, and her impact will be felt for years to come, said Stephen Terrell, Lifeline senior vice president.

“I call her the ‘Ever-Betty Bunny,’” Terrell quipped. “She just keeps going and going – and all to help seniors live a more financially secure retirement.”

Founded in 1989, The Lifeline Program offers life settlements as a new financial planning option to baby boomers and retirees. The company partners with insurance agents, broker dealers and financial planners to establish life settlement business lines. For more information on life settlements, contact Stephen Terrell of The Lifeline Program at 770-724-7300. Additional research as well as informative videos featuring company spokesperson Betty White is available HERE.