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VIDEO: SDPIX to present RUFSKIN Fashion Show at Rich's on Saturday

SAN DIEGO -- Rich's and SDPIX will present one of the nightclub's most anticipated annual events, the RUFSKIN Spring/Summer Fashion Show on Saturday, April 28.

Guests at the event will have the opportunity to see some of the newest items available from the men's fashion line, just in time for summer.

RUFSKIN, which is celebrating its 10th anniversary this year, is a San Diego based company specializing in men's fashions including denim, custom leather, sportswear, underwear, and swimwear. Besides its flagship boutique in North Park, RUFSKIN recently opened stores in New York City's Chelsea district and Amsterdam.

Models at Saturday night's show, which will include new and returning faces, will show off fashions inspired by the hippy, cool, chic Southern California lifestyle.

Doors to the club will open at 10 pm, and DJ Nikno will spin all night long.

Those wearing RUFSKIN attire or with an SDPIX VIP membership will receive $5 off cover before 11 pm. Those without a VIP membership can text 313131 to SDPIX and show the welcome message to the cashier for $5 off before 11 pm.

The evening is expected to be particularly busy so guests are encouraged to arrive early.

Rich's is located at 1051 University Ave. in Hillcrest.

To check out RUSKIN's product offerings, click HERE.


Scenes from last year's RUFSKIN Fashion Show: