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"Pretty Hurts" - Logo series looks at Beverly Hills' obsession with beauty

BEVERLY HILLS – “Plumping,” “freezing,” “smoothing” and the requisite “hurting” are all words near and dear to the clients of Rand Rusher’s exclusive, Beverly Hills skin care clinic.

“Pretty Hurts” follows Rusher’s real-life clients in their pursuit of eternal youth and beauty who endure the pricks and pokes of his needles which promise to roll back the hands of time. The new series, comprised of 10, 30-minute episodes, will leave you looking at “pretty” from a whole new perspective. “Pretty Hurts” premieres on Logo on Monday, May 9, at 9 pm ET and midnight PT.

“Pretty Hurts” stars Beverly Hills’ lovable “injector to the stars” Rand Rusher, RN. Throngs of beauty-obsessed Angelenos flock to Rusher for the hippest, non-surgical procedures in an effort to fix the “flaws” that plague them. His client base may be diverse, from world-famous celebrities and international socialites to West Hollywood drag queens, but they all share a common thread: the search for physical perfection.

Each episode follows several clients’ in-office procedures including the up-close, cringe-inducing pokes, jabs and stabs guaranteed to get under your skin as well as the often-crazy out-of-office back stories of Rusher and his eccentric network of friends, colleagues and co-workers.

It takes a village to manage the diva-ish demands of the clients. Rushner finds support from his staff: his ex and head-of-staff business manager Curt, laser specialist Joy, office manager Elizabeth and esthetician Maya.

Julie Auerbach, Gary Auerbach, Tina Gazzerro and Douglas Segal from Go Go Luckey Entertainment along with Christopher Willey and Dave Mace of Logo serve as Executive Producers for “Pretty Hurts.”

Jump into Rand Rusher’s world right now by going to LogoTV.com to catch a sneak peek of the first episode, photos of the cast and more. Follow “Pretty Hurts” on Facebook and Logo on Twitter.