SAN DIEGO _ With construction well underway on FLUXX, San Diego’s new high-energy nightclub, ownership has revealed the creative vision for the 11,000 square-foot historical building on 4th Avenue in the city’s Gaslamp Quarter.
Davis Krumins of Davis Ink, the award-winning, creative force behind such hotspots as Stingaree and Side Bar, is to lead the multi-million dollar remodel. The new venue will create a constant state of change for the San Diego nightlife scene when it opens in early 2010.
Upon entering FLUXX, the venue’s playful aspect is immediately evident in the color scheme of bright white, black, pink, purple and electric blue. Club-goers are greeted by a glass display box acting as a rotating art feature that will transform according to the theme of the month. A 13-foot long cylindrical tunnel functions as an entrance to a single 7,000 square-foot open floor plan, featuring a circular dance floor, above which hangs a 15-foot custom rope chandelier.
“We’re calling the design of FLUXX ‘modern organic with sex appeal’,” said Krumins. “We introduced nostalgic objects from the past with an exaggerated approach, including a large-scale treehouse incorporated into one of the VIP tables. We set out to create a high-energy space that encourages adults to be kids again and travel back in time, yet in the context of an adult environment of a nightclub.”
Several structural elements have been built into the space, including a stage wall along the dance floor showcasing oversized blue, purple, grey and burgundy string art circles designed for Go-Go dancers and DJs to perform inside. Behind the bar, the concept of layered sand art has been recreated into a wall of layered crushed glass in purple, pink, white, grey and black. There are also two art walls in a Mondrianesque pattern and a shingle wall with succulent wall planters.
Krumins’ innovation and artistry is seen in his use of organic elements, from the moss ball ceiling to circular recessed cut outs in the floor that feature a modern rock garden. Texture and depth are created with dark herringbone clad fixtures, backlit acrylic marble, paper flower hanging lights, faux grass patches and wood logs.
FLUXX is set to open in early March. For more information visit their website.