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Tony the Tiger is against bullying LGBTQ youth

Iconic Kellogg characters go purple for Spirit Day
Photo credit:
Twitter - Kellogg

Tony the Tiger and the Rice Krispies Elves are making history today as their respective brands from Kellogg’s go purple in a partnership with the Gay & Lesbian Alliance Against Defamation (GLAAD) to officially sponsor Spirit Day 2016.

“At Kellogg, we firmly believe in equality and inclusion in the workplace, marketplace and communities. We have long been allies and supporters of LGBTQ employees, their families and the community,” says Mark King, Chief Diversity & Inclusion Office at Kellogg Company.

Kellogg hosted a Spirit Day Breakfast at its New York City café in Times Square. Guests are able to enjoy an “Official Spirit Day Bowl” all day long.

The purple-themed meal features Frosted Flakes topped with blueberries, lemon zest and a blueberry jam that changes the milk from white to purple, the official color of solidarity for Spirit Day.

Kellogg will go purple on social media too with 10 of their iconic brands proudly donning purple to show support against bullying LGBTQ youth.

"We are thrilled to be partnering with Kellogg for Spirit Day to take a stand against bullying,” said Sarah Kate Ellis, GLAAD President & CEO. “When LGBTQ young people see support from a company that has been a staple in their lives for years, it sends a strong message of acceptance that truly resonates.”