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Adam Lambert teams up with AT&T to promote "Live Proud" campaign

DALLAS -- In celebration of LGBT Pride season, the AT&T “Live Proud” campaign is inviting the LGBTQ community and beyond to take part in an effort centered on awareness, empowerment, and most importantly, pride.

In return, AT&T will contribute a minimum of $25,000 and up to $50,000 to The Trevor Project, the national leader in crisis intervention and suicide prevention services for LGBTQ youth.

Through June 30, participants can join the cause in the following ways:

- “Like” the AT&T Live Proud Facebook page and AT&T will donate $1.00 to The Trevor Project.

- Retweet an @ATT, @TrevorProject or Submit an image or story that represents an AT&T “Live Proud” moment to enter for a chance to win an AT&T VIP experience with Adam Lambert. Selected images and messages will be used to create an inspirational video montage in support of LGBTQ youth. Click HERE for official rules and to enter.

Ten selected winners, plus one guest each, will be chosen to attend the AT&T Live Proud VIP experience with Lambert. VIP winners will receive travel accommodations, an exclusive meet-and-greet and private concert.

“I want to encourage LGBTQ youth to live proud and let their voice be heard,” Lambert said. “Whether it’s changing a status on Facebook or kissing in public, live free.”

The Trevor Project is the leading national organization providing crisis intervention and suicide prevention services to LGBTQ youth. In addition to operating the only national crisis lifeline for LGBTQ teens and young adults, The Trevor Project offers unique suicide prevention services to youth in digital spaces, including counseling via instant message through TrevorChat and the largest online social network specifically for young LGBTQ people, TrevorSpace.

AT&T and The Trevor Project will work to enhance Trevor’s communications and improve outreach to LGBTQ youth in crisis.

“AT&T recognizes the importance of marketing and respecting all diverse segments, and the LGBTQ segment is no different,” said, Jennifer Jones, vice president of diversity markets. “We show our support through our creation of unique marketing campaigns, advertising in LGBTQ media and sponsoring LGBTQ events.”

The “Live Proud” campaign will cross the nation this summer as AT&T activates sponsorships at select Pride events.