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Groundbreaking "Familia es Familia" Latino-LGBT campaign launches

LAS VEGAS -- Twenty-one of the nation’s leading Hispanic organizations announced Sunday their endorsement of a first-of-its kind, comprehensive public-education campaign called "Familia es Familia" aimed at strengthening Latino voices to build support within the Latino community for acceptance of LGBT family members.

Public opinion polls show that Latinos really do lead the way when it comes to attitudes toward LGBT people. Several recent studies by the Pew Hispanic Center, Bendixen & Amandi International, 2012 Opportunity Agenda and SSRS found strong support among Hispanics for a number of LGBT issues.

"Familia es Familia" will be a bilingual campaign providing resources and information that are culturally appropriate to empower voices within and from Latino families and communities.

In addition, the campaign will provide training, technical assistance, and support to the 21 Hispanic organizations and will spearhead a national effort to educate the public through a range of viral components including: an interactive bilingual website rich with videos, resources, and publications; social media platforms such as Facebook, Twitter, and YouTube; promoting stories and voices in the media; and an organizing campaign to engage the community through their mobile devices.

"The polling shows that many in the Latino community already understand that there is one struggle for equality, a struggle that benefits from appreciating common mission. 'Familia es Familia' is a campaign that will help to deepen the understanding that a discriminatory deprivation of rights on any basis is a cause of concern for all. Together, we can overcome all of the irrational biases that adversely affect any member of the Latino community," said Thomas A. Saenz, president and general counsel of MALDEF.

“NCLR is deeply committed to the civil rights of all Americans, including our friends and family in the LGBT community. We are very proud that this ground-breaking public education campaign, ‘Familia es Familia’, is being launched at our Annual Conference this year in Las Vegas,” said Janet Murguia, president and CEO of NCLR.

“Since its inception, LULAC has fought for the equality of minorities. All individuals regardless of their race, ethnicity, country of origin or sexual orientation, deserve equal rights,” said Brent Wilkes, executive director of LULAC, the nation’s oldest Latino civil rights organization.

“A growing majority of Latinos in this country know that every gay or lesbian person is part of someone’s family – a son or daughter, a brother or sister, a loved one – and the more conversations we have, family member to family member, the more support for the freedom to marry grows,” said Evan Wolfson, founder and president of Freedom to Marry, the campaign to win marriage nationwide. “Latino gay couples seek the freedom to marry to affirm and strengthen their love, their commitment, and their ability to take care of each other and their families; government should not be putting barriers in their way. Freedom to Marry is proud to be supporting the Familia es Familia campaign to lift up Hispanic voices and stories as together we make the case for ending the exclusion from marriage.”

Freedom to Marry provided the seed funding and serves as fiscal sponsor for "Familia es Familia." The Gill Foundation has also committed to providing additional resources.

“Given the breadth and depth of this first-of-its-kind campaign, this effort is so vital for our community, and we hope that it will help to change the dialogue and hearts and minds about our Latino LGBT family and community Members,” said Ingrid Duran, Laura Esquivel and Catherine Pino, the D&P Creative Strategies team, the lead firm working with Freedom to Marry to create and manage the campaign.

For more information, please visit HERE.

Founding partners

Congressional Hispanic Caucus Institute (CHCI)
Cuban American National Council
Dolores Huerta Foundation
Hispanic Federation
Hispanic National Bar Association
Labor Council for Latin American Advancement (LCLAA)
LatinoJustice PRLDEF
League of United Latin American Citizens (LULAC)
MANA - A National Latina Organization
Mexican American Legal Defense & Educational Fund (MALDEF)
National Association of Hispanic in Publications
National Council of La Raza (NCLR)
National Hispanic Council on Aging
National Hispanic Foundation for the Arts
National Hispanic Media Coalition
National Hispanic Medical Association
National Puerto Rican Coalition
SER Jobs for Progress
Southwest Voter Registration Education Project
US Hispanic Chamber of Commerce
US Hispanic Leadership Institute

Media partners

Capital Wire PR