AUSTIN, Texas -- If all goes well for Texas resident Pritesh Pillay, people across the world will paint their fingernails and toenails pink tomorrow.
In response to an uproar that surfaced after J. Crew's creative director Jenna Lyons was featured in ad with her young son's toenails painted pink, Pillay created a campaign on Facebook encouraging people to paint their nails pink to protest those who took issue with the ad and to stand in solidarity with Lyons and her son.
"In light of the outrage over [Lyons] painting her son's toenails pink, I am asking everyone to paint their nails pink on Friday, April 22," Pillay said in a video message.
"Paint your nails pink and let those hate mongers know that you are not going to let them bully children into believing they need to act a certain way."
The idea has picked up steam across the nation, and other individuals and groups have created similar campaigns.
Through a petition on Change.org, New York resident Eric Phamdo has pledged to donate $1 to anti-bullying campaigns for every signature on his online petition.
"I think there is nothing wrong with pink toes," Phamdo said on his pledge page. "And I think that kids should be free to have fun without fearing prejudice or criticism."
Phamdo says that he will also send the signed petition to Dr. Keith Ablow, who, according to Phamdo, told Fox News: "Yeah, well, it may be fun and games now, Jenna, but at least put some money aside for psychotherapy for the kid—and maybe a little for others who’ll be affected by your ‘innocent’ pleasure."
Just over 100 people have signed Phamdo's petition as of today, and over 5,500 people have RSVP'd on Pillay's event page.
GetEQUAL has joined with Pillay to help promote his call to action and continues to use its large social media networks to spread the word.
In a recent Twitter post, the organization asked its followers to "Join 4k people pledging to paint their nails pink Friday in support of boys who like pink and girls who like trucks!"
A group called "Pink Toenail Party!" has also been created on Facebook and is asking members to "Join the party! In solidarity with the boy with pink toenails, paint your toes pink (neon preferred) and send in a picture."