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The wild, wild west of polling

Soon we expect the Military Times newspaper to release its latest survey on gays and lesbians serving in the U.S. military. This online survey is wildly unscientific, self-selective, and not representative of the military as a whole. Instead, it reflects the views of the paper’s subscribers — and nothing more. In this age of never-ending news cycles and the rush to find and publish content, let’s remember the limitations of an online survey e-mailed to a publication’s readers. Our full memorandum on the polling methodology of the Military Times can be seen here: http://ow.ly/Tl9J.