In the spirit of Harvey Milk's philanthropic legacy, San Diego Pride established the "Milk Money" drive to bestow monies to three reputable San Diego charities throughout the holiday season. Over $6,000 was raised by community members and the Ambassadors of Pride.
A website was set-up to collect donations and a number of community members organized various fundraisers to raise funds for Milk Money. In honor of his thirtieth birthday, Pride Ambassador Nelson Garcia organized a "Snow Angels" party at Rich's Nightclub in early December. Guests were able to purchase ornaments for Rich's Christmas tree as a donation for the program. Several hundred dollars were raised.
Another notable Milk Money fundraiser was Hillcrest Dodgeball. Pride Ambassador Fernao Balsalubre-Tehrani put together this fun Sunday afternoon event to put together a fun social activity while raising funds. Many other community members organized smaller scale fundraisers and gave personal donations.
Donations made to the Milk Money drive will directly support meal deliveries to those living with cancer or AIDS through Mama's Kitchen, provide funding to The Trevor Project's national suicide prevention hotline for LGBT youth, and assist in the Toys for Kids' annual distribution, sponsored by the Imperial Court de San Diego.